Hope is in the air
Cystic Fibrosis Canada aims to reach greater heights in fight against cystic fibrosis
Toronto, Ontario (February 1, 2011) â€“ Staying current and contemporary in a highly competitive market is not only a challenge for the profit sector, but charities as well. Cystic Fibrosis Canada (formerly known as the Canadian Cystic Fibrosis Foundation) is changing its look in an effort to build recognition for the cause, and raise vital funds for research.
Cystic fibrosis (CF) is the most common, fatal genetic disease affecting Canadian children and young adults. There is no cure.Â
The new logo, which portrays an adult and child flying a kite, symbolizes people with cystic fibrosis, the disease and hope for the future. Cystic fibrosis affects breathing and the kite communicates the movement of air.
Cystic Fibrosis Canada is a world leader in the field of cystic fibrosis research. The organization funded ground-breaking research that led to the Canadian discovery of the gene responsible for cystic fibrosis. Despite five decades of progress, each week in Canada, two children are diagnosed with cystic fibrosis and someone dies from the disease. There is still an urgent need to find a cure or effective control.
â€śAs a parent of two adult children with cystic fibrosis, I know that the battle against the disease is a race against time,â€ť said Debra Berlet, President of Cystic Fibrosis Canada. â€śHowever, Iâ€™m very hopeful for what the future holds, and am confident that Cystic Fibrosis Canada will help find a cure for CF in my childrenâ€™s lifetime.â€ť
To accelerate research, Cystic Fibrosis Canada is launching a new $10 million campaign to fund breakthroughs, the largest fundraising effort in the organizationâ€™s history. These increased funds will take cystic fibrosis research in Canada to the next level, and bring renewed hope for a cure.
â€śCystic fibrosis remains a fatal, genetic disease. Our focus on research and enabling quality of life is crucial. We invite all Canadians to join us.â€ť said Maureen Adamson, newly-appointed CEO of Cystic Fibrosis Canada. â€śOur commitment is firm and our sights are set on a cure.â€ť
About Cystic Fibrosis Canada
Cystic Fibrosis Canada is a national health charity, with 50 volunteer chapters, that funds vital cystic fibrosis research and care. The organizationâ€™s mandate is to help people with cystic fibrosis, principally by funding cystic fibrosis research and by supporting high quality clinical and transplant care. Cystic Fibrosis Canada also provides educational materials for the cystic fibrosis community and the general public; undertakes advocacy initiatives with, and on behalf of Canadians with cystic fibrosis, to enhance their quality of life; and raises funds to support its programs. For more information about Cystic Fibrosis Canada, visit www.cysticfibrosis.ca.